Trade Marketing
The Challenge
Promotional sales can often fail due to a lack of engagement by both the sales team delivering them, poor reaction from the trade customer and a lack of engagement by the customer buying the product. This was the case with one client who came asking for guidance.
Actions
After a Q&A with some retailers and the sales team, I was able to prepare an action plan which tackled all of the issues, highlighting some extra ideas how the promotion could be communicated more effectively.
Conclusions
The plan was put into action and sales increased by 40% for the first time ever for one of their promotions, despite a difficult climate. The project also extended into some communication strategy work which helped to drive future plans for the client.
