20 Jul Returning To Business Growth After Covid19
As people start to return to work after the global pandemic of Covid19, they are facing upto a business world that is not quite the same as it was before.
Many suppliers have gone into liquidation, customers who were earmarked for growth are sat on months of stocks due to their premises being closed, new markets that were identified for development are not accessible due to travel restrictions and looking at your P&L account, you face the dilemma that your existing marketing budget cannot sustain the low level of sales you are now seeing. But where do you start and what exactly do you need to do to grow your business again ?
To help kickstart your thinking there are some simple steps you can do to help get the business fired up again.
Fail to plan, plan to fail
Now is the perfect time to review the business plans you had in place for 2020 to ensure you are set up for success in 2021. Look at your sales and marketing plans, do they need to change?
The use of simple business models like a SWOT or a DMAIC may help you to explore new ideas or new markets which are now a necessity if your home market is under stress. Do you need a strategy day with your sales teams to understand the new trading environment? Perhaps you need to conduct some research about how your customers are now buying your products, has it changed? Do you need to prioritise your business growth opportunities? do you need to look at new products to cater for a market segment that you know is now in growth, but you are not equipped to service?
Think Digital
Without doubt the crisis has accelerated the shift to digital and many of the better companies are going further, by enhancing and expanding their digital channels. They are successfully using advanced google analytics to make better and faster decisions about improvements to their website or using e-marketing to strengthen their links to customers.
Is your website representative of your business? are you regularly updating content to give visitors the information they need when they visit your website? are you actively promoting your goods and services on all possible social media channels?
Video Is King
With many of your sales team having to work remotely or talking to their customers via video conferencing, the importance of good video content is now more important than ever before.
Infomercials about your latest new products or promotions are quick and easy to make and deployed across social media or sent out as links in an email to your customer database, can provoke real customer engagement and get those phones ringing again with those sales leads coming in.
The above are just a selection of business growth solutions that are available from PMF Marketing.
If you would like to understand more how I can help your business, please call me today for a FREE 30 minute call and lets get building your business back to growth, together.
