Communication
The Challenge
A client approached me following a recommendation about creating some “infomercals” to educate their customers about some of the new products they had recently launched which were struggling for traction.
Actions
After a detailed Q&A with the product manager, I was quickly able to pull together a storyboard outlining the key messages of the new products and their uniqueness in the market.
Conclusions
The storyboard had minimal changes and was converted into 5 separate videos which could be used on their new youtube channel and social media. The engagement with the brand increased threefold and sales of the new products increased significantly leading to requests for further videos.
