Providing Knowledge, Vision and Strategy for your business.

Hello, I’m Paul Fallon, a Marketing Consultant specialising in the areas of research, planning, product development, trade marketing and marketing communications.

My background from 25 years in business has primarily come from working with B2B businesses in the Automotive, Electrical Wholesale and Industrial sectors, but I also work across a variety of other sectors as well.

My clients find that my industry knowledge and marketing expertise provides them with the solutions they need which are not available from a typical marketing agency.

How I can help your business

RESEARCH & PLANNING

The starting point for any business plan is knowledge of the environment, the market and its competitors.

Many businesses fail by not carrying out this basic task to help them understand what makes them unique which then helps to shape their future strategy plans.

I help to run online surveys, focus groups or in-house strategy workshops to help business shape future plans.

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PRODUCT DEVELOPMENT

A tired product range can often become neglected due to time, knowledge or resource.

I prepare a full feasibility document which details a full product range review versus the competition, it identifies new opportunities for growth with underlying sales forecasts and financials. I can also carry out retail trials to remove any uncertainty that the new products will deliver growth.

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TRADE MARKETING

All too often the trade marketing solutions provided by external agencies for category management or trade promotions can fail, due to a lack of knowledge of the market, customers or the end user.

I am able to draw on years of experience and industry contacts to provide award winning solutions and activity that delivers true sales growth.

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COMMUNICATIONS

The long term success of any business relies on how it communicates both internally & externally.

All too often businesses fail to prepare a proper communications strategy and deliver activity which fails to deliver ROI.

I have introduced in house employee hubs for sharing of best practice for staff as well as content strategy for social media and e-marketing activity that delivers renewed interest and fresh sales leads.

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Testimonials

Paul helped us to develop a new range of products for a particular sales channel that the business had identified for growth. He helped us to think differently on how we approach, plan and forecast new projects like this and I am happy to recommend his services.
Phil Rowley - Sales Director - Draper Tools
I was made aware of PMF Marketing from a contact in the industry and I enlisted Pauls help in the development of a new product range for a market channel we had identified for growth. Not only were we presented with a successful new range of products, but the proposal also came with a number of new promotional ideas as well which was not even in the brief. Paul goes the extra mile for his clients.
M Hunter - Head Of Product Development - Hellermann Tyton
Paul has helped my business with an improved website and communication plan, his marketing ideas for campaigns are bright and clever and have achieved significant pull through in sales. His ability to keep the goals of the business at the forefront of discussions, set him apart from other consultants I have used in the past. Highly recommended.
Michael Gillett - Managing Director Commercialware Ltd
Paul had a tremendous knowledge of the Industry and delivered a professional and detailed Research summary of the market for our business. He is also a nice guy and very easy to work with, which has now led to other projects which he is helping us with.
Donato Pollice - Export Sales Director Kraftwerk Tools